Hiring a Freelance Writer – What You Need to Ask and What You Can Expect
That the Web offers many affordable marketing opportunities is pretty much common knowledge. Optimized Web site content, blogs and articles are all inexpensive ways to build inbound links and attract visitors to your Web site. But there is one drawback to this kind of marketing. It requires you to write content. A lot of content. And for this content to be really successful, it needs to be written with keyword optimization in mind.
As a business owner, you likely lack the time to write. You may also lack the knowledge required to optimize your writing for the Web. If this is the case, you may want to consider a professional business writer.
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5 Mistakes to Avoid When Hiring a Freelance Writer
How many of us hate to write? But you know you need to convey a strong message on your website, in your newsletter, or through your press releases. A professional writer can make a dramatic difference. Although working with a freelance writer should be a smooth road, occasionally you might find a few potholes. Don’t let these problems get you off track. Below are a few suggestions on what not to do when you’re looking to hire a freelancer.
5. Insist on hiring a freelance writer with experience in your specific industry. After all, it will be easier to work with someone who understands your product, right? Not necessarily. A writer who is new to your industry will bring a fresh perspective to your campaign. Unless you are marketing a highly specialized product, your key marketing message should be free of technical jargon. A strong message will focus not on the features of your products, but the benefits to your customers. And a good writer will present this message in clear, crisp language.
Continue Reading »5 Mistakes to Avoid When Hiring a Freelance Writer
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Why Should I Hire A Freelance Writer?
I make contact with about 50 companies a week to advertise my Freelance Writing Services. Many times, a company knows when and if they need a writer. But for every one of them, there is a business or individual who doesn’t know how a freelance writer can help them. Let’s look at the various businesses and individuals who have used my services – from this short list, perhaps you can decide if you need to hire a freelance writer or not.
Public Relations, Marketing, and Graphic Design firms sometimes use the services of freelance writers. Many of these firms have their own writing or creative staffs and sometimes they do not. If they do, a writer may receive a polite “no thank you”. Sometimes the current workload is more than the in-house staff can handle – in this case, a firm may want to hire a writer. Most of us freelancers can write brochure copy, web copy, advertising copy, and direct mail copy. Many of us can also write white papers, case studies, annual reports, press releases – the list goes on. If you’re a small shop, you can appreciate the fact that the workload can become too large. If you’re struggling to keep up the front end, consider hiring a writer to work on your communications and creative pieces.
Continue Reading »Why Should I Hire A Freelance Writer?